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The 8 Habits Restaurants Must Adopt to Dominate Online Customer Service...
Image via Unsplash The power to make or break a restaurant lies just as much with the patrons as with the chef. Just a one-point increase in star rating on the popular reviews website Yelp can increase...
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Faux Feedback – Are You Doing Customer Surveys Wrong?
The most overrated thing in business—and in life—is praise. Praise makes you feel terrific, but it’s not very illuminating because you almost always already know what you’re good at, don’t you?...
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Why Pret A Manger Is Using Twitter to Plan Its Next Move
Pret A Manger recently took London by storm with the launch of Veggie Pret, a restaurant location dedicated solely to vegetarian and vegan menu items. The pop-up was so successful that it has been...
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The Secret to Balancing Your Online Review Strategy
Let me pose a real world question: when was the last time you were in a physical retail space, like a coffee shop or a deli, and noticed a “we’re on Yelp” sticker somewhere in the store, or saw...
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Why You Should Be Letting Customer Reviews Define Your Brand
In the age of the internet, a single bad customer experience can spread like wildfire. Thankfully, a great experience can do so, too. Regardless of what your product or service is, consumer reviews...
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Why Hugging Haters Defies Malcolm Gladwell’s Blink
Recently, I finished reading Malcolm Gladwell’s classic, Blink. Yes, I am a little behind the times. I also just recently finished The West Wing. This post is not about my trials and tribulations in...
View ArticleYelp Success vs. Ratings and Reviews
Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways Ratings and reviews, particularly those left on your own website, are...
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How Brands Can Use Feedback to Measure Customer Experience
In the past, brands have measured the success of marketing campaigns based on return on investment, which provided insight into whether a substantial return was made on the amount of money spent on...
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